Who We Are
The HYPHEN between E-uropean brands and A-sia consumers.
We are HYPHENEA
Hyphenea is the Bridge between our European brands aspirations in Taiwan, Hong Kong & Macau and our Asian clients expectations.
In other words, we are rich of our differences and put squares in rounds. We understand and link both our brands and our clients’ different cultures.
HOMEWARE & KITCHENWARE experts, 100% focused on quality products & services
Operating in Taiwan since 2008 and Hong Kong since 2009, we’re experts of our brands and our markets. Our early embraced Digital sales & marketing strategy combined with our extensive Retail & HORECA professional wholesales network offer sustained growth to our brands on our markets.
Our team knows perfectly the more than 3,000 SKUs we carry permanently in our inventories for our brands: their usage, their strength, their maintenance, their production process and lead-times…
So, we’re known to guide our clients, professionals and domestic consumers, quickly, efficiently and with honesty. We train & educate them, so our brands get known for their real quality and competitive advantages. Top-notch aftersales services are fully part of our mindset and selling process.
e-stores brand &
HORECA clients & wholesalers
Wine & Cooking
in our inventories
It all started in 2006 with an unlikely encounter…
Mission - Vision - Values
Our mission is to share with our Asian customers our admiration for beautiful interior or personal objects of daily use and of great quality, passionately designed an carefully crafted by the people of the brands we select.
Build lasting and faithful relations between our brands and Asian customer through an optimal distribution network by transmitting the right message, diffusing the soul and know-how behind the products with permanent trainings, offering top-notch services and stick to a fair pricing strategy.
Our Values in Action
Quality is an essential and empirical pillar of Hyphenea, driving our brand selectivity and our team’s permanent commitment.
It’s our driving force.
Our years of experience have taught us that only brands manufacturing in-house more than 50% of their SKU can control their products quality, respond quickly to our clients’ special requests, and offer serious after sales services such as repairing or spare parts supply. Since 2017, Hyphenea only partners with such brands.
High quality standards are also about Hyphenea services. Because we are committed and selective, we know our brands, products, production processes, usages, and maintenance very well. We’re known to guide, train and educate our clients quickly and efficiently, with no taboo. We provide top-notch after sales services to find the appropriate solutions with integrity and transparency. A quality of service also recognized by the teams of the brands we distribute not only in terms of sales performance, but in terms of reliability and of following their global brand image standards and positioning, with our touch of adaptation to our local markets’ practices.