Who We Are

The HYPHEN between E-uropean brands and A-sia consumers.
We are HYPHENEA

Hyphenea logo

Hyphenea is the Bridge between our European brands aspirations in Taiwan, Hong Kong & Macau and our Asian clients expectations.

We’re a mixed team: females + males, Chinese native speakers + French native speakers, artistic backgrounds + finance background.

In other words, we are rich of our differences and put squares in rounds. We understand and link both our brands and our clients’ different cultures.

HOMEWARE & KITCHENWARE experts, 100% focused on quality products & services

Operating in Taiwan since 2008 and Hong Kong since 2009, we’re experts of our brands and our markets. Our early embraced Digital sales & marketing strategy combined with our extensive Retail & HORECA professional wholesales network offer sustained growth to our brands on our markets.

Our team knows perfectly the more than 3,000 SKUs we carry permanently in our inventories for our brands: their usage, their strength, their maintenance, their production process and lead-times…

So, we’re known to guide our clients, professionals and domestic consumers, quickly, efficiently and with honesty. We train & educate them, so our brands get known for their real quality and competitive advantages. Top-notch aftersales services are fully part of our mindset and selling process.

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Brands

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e-commerce
partners

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e-stores brand &
multi-brands

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Direct online
unique customers

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Specialist
Retail stores

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HORECA clients & wholesalers

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Hyper &
Supermarkets POS

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Wine & Cooking
studios

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Flagship store

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Permanent SKU
in our inventories

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Debt

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Family owned

Our History

It all started in 2006 with an unlikely encounter…

Mission - Vision - Values

OUR MISSION

Our mission logo

Our mission is to share with our Asian customers our admiration for beautiful interior or personal objects of daily use and of great quality, passionately designed an carefully crafted by the people of the brands we select.

OUR VISION

Our vision logo

Build lasting and faithful relations between our brands and Asian customer through an optimal distribution network by transmitting the right message, diffusing the soul and know-how behind the products with permanent trainings, offering top-notch services and stick to a fair pricing strategy.

OUR VALUES

Quality

Dialogue

Agility

Integrity

Our Values in Action