Hyphenea is the Bridge between our European brands aspirations in Taiwan, Hong Kong & Macau and our Asian clients expectations.
In other words, we are rich of our differences and put squares in rounds. We understand and link both our brands and our clients’ different cultures.
HOMEWARE & KITCHENWARE experts, 100% focused on quality products & services
Operating in Taiwan since 2008 and Hong Kong since 2009, we’re experts of our brands and our markets. Our early embraced Digital sales & marketing strategy combined with our extensive Retail & HORECA professional wholesales network offer sustained growth to our brands on our markets.
Our team knows perfectly the more than 3,000 SKUs we carry permanently in our inventories for our brands: their usage, their strength, their maintenance, their production process and lead-times…
So, we’re known to guide our clients, professionals and domestic consumers, quickly, efficiently and with honesty. We train & educate them, so our brands get known for their real quality and competitive advantages. Top-notch aftersales services are fully part of our mindset and selling process.
Brands
e-commerce
partners
e-stores brand &
multi-brands
Direct online
unique customers
Specialist
Retail stores
HORECA clients & wholesalers
Hyper &
Supermarkets POS
Wine & Cooking
studios
Flagship store
Permanent SKU
in our inventories
Debt
Family owned
Mission - Vision - Values
OUR MISSION
Our mission is to share with our Asian customers our admiration for beautiful interior or personal objects of daily use and of great quality, passionately designed an carefully crafted by the people of the brands we select.
OUR VISION
Build lasting and faithful relations between our brands and Asian customer through an optimal distribution network by transmitting the right message, diffusing the soul and know-how behind the products with permanent trainings, offering top-notch services and stick to a fair pricing strategy.
OUR VALUES
Quality
Dialogue
Agility
Integrity
Our Values in Action
Quality is an essential and empirical pillar of Hyphenea, driving our brand selectivity and our team’s permanent commitment.
It’s our driving force.
Our years of experience have taught us that only brands manufacturing in-house more than 50% of their SKU can control their products quality, respond quickly to our clients’ special requests, and offer serious after sales services such as repairing or spare parts supply. Since 2017, Hyphenea only partners with such brands.
High quality standards are also about Hyphenea services. Because we are committed and selective, we know our brands, products, production processes, usages, and maintenance very well. We’re known to guide, train and educate our clients quickly and efficiently, with no taboo. We provide top-notch after sales services to find the appropriate solutions with integrity and transparency. A quality of service also recognized by the teams of the brands we distribute not only in terms of sales performance, but in terms of reliability and of following their global brand image standards and positioning, with our touch of adaptation to our local markets’ practices.
We nurture a permanent dialogue with our brands’ team in their language.
We consider ourselves partners of the brands we work with. Not only distributor and clients, but we are also the extensions of their team in Taiwan, Hong Kong & Macau. We maintain a permanent dialogue in their language and work hand-in-hand for us to be trained and be part of their global strategy, and for them to understand Taiwan, Hong Kong & Macau consumers expectations. Permanent feedback to help them improving their offer and services, sometime address difficulties and match the local needs.
Agility & Innovation are in the genes of Hyphenea
Since its inception, Hyphenea innovates. When Hong Kong was about to become the Wine hub of Asia with a boom in wine imports, Hyphenea created in 2008 the niche market of Wine tools & gifts for wine amateurs.
In a fast-changing world, our team keeps learning permanently: from our clients, from our suppliers, from our network, our readings, from our internal and self-education, from the latest Western trends, and the latest Asian trends. This allows us to be agile and adapt quickly to the new realities of business or what we perceive to be the future of our activity. We consistently embrace innovations and new technologies.
For instance, since 2012, we’ve been developing and keep improving our own 100% Online ERP – much before market leaders such as SAP had launched their Online solutions.
We’ve been on E-Market places since 2013 and launched our first multi-brands e-store in 2016, 1 year before shifting, in 2017, all our resources from essentially department stores POS to 100% Digital commerce & wholesales strategy – abandoning temporarily almost half our sales. That was 4 years before the COVID started to strike and split the business world in 2 categories: those who were digital ready, thriving, and those who were not, in trouble.
In other words, we don’t follow others. We follow our experience, our analysis, our vision and our guts to be 1 step ahead.
Integrity and honesty, the fundamental and core pillars of Hyphenea
A state of mind deeply rooted in Hyphenea’s CEO and visible in our daily work. For instance, we aim to propose our products at their fair price, i.e., a price as close as possible as our brands sell them in their country of origin. We do not give in to the sirens of overpricing to offer deceiving massive discount or respond to indecent margin required by some local distribution buyers, anachronistic practices still widely seen on our markets to the detriment of the end customer. We believe in the smartness of our end customer.
We believe in long term relationships, and we have faith that nice work always pays off, even if it takes time sometime and even if that means missing short term and quick profits.
Equally, we won’t promise outperformance or the impossible to a brand to win or keep their distribution rights. We are realistic and transparent. We consider ourselves builders of long-lasting positions, not poker players gambling for a one-shot success.